MarkT, PaulEvans, support

Monday, Apr 28, 2008 at 2:07 PM (Public Entry)

Nowadays, online businesses are so rampant that everyone is talking about how to market their products and services on the Internet. It can be noticed that majority of the entrepreneurs’ marketing efforts are built around online marketing. Very few rely on promoting their businesses the traditional way.

http://www.offlineinternetprofits.com

Here are some of the age-old yet time-tested methods of marketing products—say hello to offline internet marketing:

1. Make a winning promotion.

Think of these—is your product going to benefit any of the TV viewers? What about the millions of radio listeners who would be able to learn something from what you are offering? Once you are convinced that your business really has benefits, present your winning promotion to a Promotion Director from one of the TV or radio stations. Make sure to get that director’s attention and be able to point out why you are worth their air time. A good strategy is to promote during holidays or relevant events; for instance, during Business Week, you could opt to have giveaways or freebies that would entice buyers to your services or products. If you can’t afford to give freebies, you can make a photograph of what you are offering plus a tagline that would immediately catch anyone’s attention.

2. Be a guest on some talk shows on radio.

There are so many radio talk shows out there and most of them are in need of professionals who are experts in their field. They would definitely give a portion of their entire airtime if they know that their listeners would be able to learn something by listening to you. Here is how it works: listeners call in to ask several questions about a certain topic and you can become the expert that would answer all those queries. Throughout the entire program, you will have all the opportunity in the world to advertise your web address—free of charge. Doing this will definitely generate traffic to your online business. Most radio talk shows do not pay their guests but, on the other hand, your payment would be the amount of exposure that you get by being there for an hour or two. On this situation, the radio station wins, you also win.

3. Scout for TV programs that have segments where experts can talk about certain topics. Once you get a considerable number of TV programs that have these segments, try contacting each of them and present yourself as an expert who could be a guest on their segment.

4. Most towns have local business magazines which deal with topics that are relevant to the local business sector. It is good to contact one of the people who comprise the magazine and then make a proposition where you could also write regularly as a columnist. They get what they want, and you also get what you are looking for—exposure. Just make sure to provide your domain name when the credits are to be printed. You could use the same idea for local newspapers. When it is a newspaper that you are trying to get in touch with, make sure that you talk to the right person who is the Business Section editor.

5. Look for organizations with a considerable number of memberships (and with an existing newsletter that is regularly mailed to the members). Ask these organizations to allow you to contribute articles whenever their newsletter would come out and ask that your domain name be included during the publication.

There are so many ways of reaching your target market and the methods are not only those that can be done online. Remember that although the older methods maybe crude when compared to online marketing, that does not mean that they are less effective.


Offline Internet Marketing

Keeping It Real...Simple,
Paul

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